The ‘ava ceremony — Matari’i i raro 2026

On 20 May 2026, in the gardens of Pā’ōfa’i, the traditional ‘ava ceremony was held to mark the beginning of the Matari’i i raro season. The ceremony was led by master of ceremonies Tunui Salmon.

What is the ‘ava ceremony?

The ‘ava ceremony is a sacred ritual of Polynesian culture, marked by respect, silence and contemplation. It is a profound moment of spiritual and symbolic sharing, conducted according to precise rules inherited from tradition.

Throughout the ceremony, the participants become tapu (sacred). Only invited or authorised guests may take part in the ritual and drink the ‘ava. Outside observers are asked to remain beyond the sacred perimeter, in calm and respect. Once the ceremony has begun, no participant may leave the ceremonial space and no newcomer may enter it.

The ritual is led by the tahu’a, assisted by the ‘ārere in charge of serving the ‘ava. Participants are seated according to a protocol order linked to rank, age or role. The ‘ārere then presents the cup of ‘ava to each authorised participant, who receives it with both hands before drinking the beverage in a single draught.

Photo credit: Te Fare Tauhiti Nui.